Whether they are meeting with reporters, helping to expand a client's online presence, or crafting public statements, public relations or PR specialists create and maintain a favorable public image for the client they represent. They are also called media specialists, or when they work in government, press secretaries. PR specialists handle an organization's communication with the public in government. They inform the public of government officials' and agencies' activities. Public relations specialists draft press releases and contact media who might print or broadcast their material. Many news stories start at the desks of PR specialists. Press releases typically discuss an issue of public interest and how an organization's work affects that issue. Most of the time, PR specialists work in offices. However, they also deliver speeches, attend community activities, and occasionally travel. They tend to work full-time during regular business hours, but long workdays and overtime are common. Most PR specialists need a bachelor's degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business. Internships in a PR role, experience writing for a college newspaper, or holding a leadership position and student activities can be helpful in getting a PR job.
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