I'm Glenn Selig, president of Selig Multimedia. Careers in public relations encompass a wide range of tasks, from writing press releases to executing marketing campaigns. This is one of the wonderful aspects of a career in public relations: the opportunity to engage in diverse activities. For example, you might assist someone in getting on TV and achieving free publicity. Alternatively, you could play a role in crafting advertising and marketing campaigns to position a company in the media. The possibilities are extensive, spanning various mediums such as TV, radio, and more. With numerous firms specializing in different areas, the field of public relations offers an exciting range of options. Every day is different, offering the chance to explore various professional avenues. For those considering a career in public relations, it is beneficial to possess a background in journalism or hold a degree in public relations. However, there is so much to do and a wide variety of tasks to engage with, allowing individuals to gain practical experience. It is important to understand that starting at the bottom and working your way up is often necessary. It is unlikely that straight out of school, one will immediately own and run their own firm. Hard work is required, but it is definitely possible to succeed. I am Glenn Selig, president of Selig Multimedia, and through this text, I hope you have gained insight into what it is like to have a career in public relations.